Hong Kong-based DDC Enterprise Limited has added another 100 Bitcoin (BTC) to its balance sheet, accelerating efforts to build a digital asset reserve of over $1 billion.
The food conglomerate listed on the New York Stock Exchange under ticker DDC confirmed on Oct. 8 that this marks its third Bitcoin purchase in a week.
The latest acquisition brings the company closer to CEO and Chair Norma Chu’s goal of establishing a 10,000 BTC treasury, currently valued at roughly $1.2 billion at current prices.
Chu said DDC is “accelerating the pace” of Bitcoin acquisitions after laying a strong operational foundation. She further emphasized that the firm’s progress reflects years of preparation and partnership-building.
Funding reserves with profits
Unlike other corporations that rely on financing or debt issuance, DDC has reportedly used operational profits to fund its Bitcoin purchases.
The company has so far accumulated the flagship crypto at an average price of about $104,538 and claims to have achieved a 1,195% yield since its first purchase in May.
DDC’s core business focuses on ready-to-cook and ready-to-eat Asian cuisine, distributed under the DayDayCook, Nona Lim, and Yai’s Thai brands across Mainland China, Hong Kong, and the US.
The company generated $37.4 million in revenue in 2024, representing a 33% year-over-year increase. Its gross profit margin improved to 28.4%, up from 25% in 2023, driven by deeper expansion into the U.S. market.
Hedge against uncertainty
Chu has framed Bitcoin as a strategic reserve asset that strengthens DDC’s financial position amid global uncertainty.
She previously called BTC a strategic hedge against macroeconomic uncertainty and said its unique traits make it a solid store of value.
Following the announcement, DDC shares surged 25% to $12.84, according to data from Yahoo Finance.
The company initially targeted 5,000 BTC over 36 months but has since doubled its ambition, joining a growing list of public firms turning to Bitcoin as a balance-sheet reserve asset.
DDC’s move positions it among the more unconventional players in corporate treasury management, bridging consumer goods and crypto investment under one expanding enterprise.
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