Rumble, a prominent video-sharing platform, has revealed plans to introduce a crypto wallet designed to enhance payments between users and content creators.
The platform’s CEO, Chris Pavlovski, announced the project on Jan. 23, stating that the new “Rumble Wallet” will provide a simple and efficient way for creators to receive payments.
He stated:
“Rumble Wallet is coming — confirmed. This is a massive internal project which creates a new way for creators to transact.”
According to him, the wallet will support Bitcoin (BTC) and Tether (USDT), allowing users to pay for subscriptions or send tips directly in crypto.
Pavlovski commented that this development sets Rumble apart from other platforms, marking it as a pioneer in offering digital payment solutions for creators. He described the wallet as a step toward building a “new financial highway” that empowers creators and strengthens the platform’s ecosystem.
This move reflects the platform’s focus on integrating blockchain technology to unlock new opportunities for its community. Tether’s CEO, Paolo Ardoino, praised the initiative, predicting that the wallet could quickly gain traction due to Rumble’s extensive user base of nearly 100 million monthly active participants.
Expanding crypto strategy
The Rumble Wallet is part of a larger strategy to incorporate digital assets into the company’s operations.
Recently, Rumble completed its first Bitcoin acquisition, signaling a commitment to adopting crypto as a key part of its financial infrastructure.
Although Pavlovski did not disclose the exact size of the Bitcoin purchase, he hinted at additional investments, aligning with Rumble’s plan to allocate up to $20 million to Bitcoin acquisitions. He emphasized its ability to hedge against inflation and avoid risks tied to excessive money printing.
Rumble recently secured a $775 million investment from Tether. This deal involved the purchase of over 103 million Class A shares, granting Tether a substantial financial stake in the company.
Rumble’s embrace of crypto appears to be yielding positive results. The platform’s stock price has grown remarkably, doubling in value over the last six months. According to Google Finance data, its shares are trading at $13, up 2% at pre-market trading.
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